Influence Training with Brand Storytelling

Together, we'll explore how Salt & Straw's brand and mission drives their training program (resulting in 99% adoption!) and hear firsthand how Kate Edwards & Company helps teams transform their culture. In this exclusive session, we'll be limiting attendance so that we can open the floor to continuous discussion between our panelists and attendees. Simply put, there are no right or wrong questions or answers — just what makes sense for your team. Come with an open mind, your questions, and camera on!

What you'll learn:

• Understand the significance of a brand-centric approach to training and how it extends beyond a mere logo, influencing the treatment of team members and the overall customer experience.
• Recognize the challenges faced by Training Directors who lack a clear corporate brand identity and learn strategies to create a sense of identity and community through training.
• Discover the importance of retaining employees by providing an impactful employee experience, centered around a brand’s culture and values.

You should attend if:

• You’re eager to learn more about how brand storytelling can play a role in training.
• You're looking to revamp your current training program.
• You're seeking ideas from peers in hospitality and L&D and excited to participate in a workshop-style discussion.