How Swingers Crazy Golf Trains Teams on Seasonal Marketing Promotions

A real training format that combines brand storytelling and product knowledge to support limited-time campaigns.

Marketing Training · Promotional Rollout · Seasonal Menu Specials · Mobile Learning

The Problem: Promotions Without Alignment Hurt the Guest Experience

Swingers Crazy Golf regularly partners with major events and seasonal moments to craft themed promotions and limited-time offerings. But when staff aren’t aligned on the story or the menu details, these activations fall flat—leading to missed sales opportunities and underwhelming guest interactions. Swingers needed a way to ensure every team member could confidently promote specials, represent the brand, and bring the full campaign experience to life.

A high-level overview of Swingers' module. Scan the QR code below to see the training for yourself.

What the Training Looks Like

To support a co-branded Cherry Blossom Festival promotion, Swingers created a short, focused Opus module that trains team members on both the purpose and execution of the event.

  • Explains the “Why” — so staff understand the story and guest appeal
  • Covers the “What” — with concise product training on specials
  • Includes two assessments — a self-guided quiz and an in-person Check-in

Training Built for Activation

This module was created to be deployed just before launch, ensuring team members are prepared to communicate the details of the promotion on Day One. It’s short, mobile-friendly, and fits into the flow of shift-based work.

Brand Storytelling Meets Product Knowledge

Swingers does a great job of balancing context and execution. The first half of the module walks through the brand story behind the promotion—why it matters, what makes it special. The second half covers menu details, pricing, and service expectations, ensuring team members have all the facts.

Quiz + Check-in for Reinforced Learning

To ensure knowledge retention and skill application, the module includes a quick quiz followed by a Check-in where managers can validate performance on the floor—such as describing the promotion or delivering the correct LTO item.

The Results: Smarter Promos, Better Guest Engagement

With the launch of its Cherry Blossom Festival training, Swingers saw smoother execution and more confident promotion across locations. Staff weren’t just aware of the campaign—they were activated to deliver it.

Key Benefits:

  • Aligns staff around the "Why" and "What" of each promotion
  • Equips teams to communicate campaign details clearly to guests
  • Boosts upsell opportunities and themed guest interactions
  • Reinforces learning with a two-part assessment approach
  • Makes short-term training timely and trackable

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Meet Swingers Crazy Golf

Swingers is a high-energy, immersive crazy golf experience combining craft cocktails, gourmet street food, and theatrical hospitality. With unique campaigns and promotions throughout the year, Swingers relies on fast, brand-driven training to keep its team informed, aligned, and ready to deliver standout guest experiences.

See It For Yourself

Scan the QR code below to preview Swingers’ Cherry Blossom Festival training in Opus. Want more examples of how training drives great guest experiences? See the full collection here →