How Hopdoddy Turns Internal Newsletters Into Actionable Training

A real training format that replaces internal emails with mobile-first modules—boosting visibility, engagement, and morale.

Internal Communications · Digital Newsletter · Employee Engagement · Mobile Training

The Problem: Internal News That Wasn’t Reaching the Frontline

Weekly announcements are critical to keeping frontline teams aligned—but Hopdoddy found that traditional email newsletters weren’t cutting it. Team members weren’t checking their inboxes before shifts, and important updates like LTO reminders and team recognition were slipping through the cracks. Hopdoddy needed a more effective and trackable way to get everyone on the same page—literally.

What the Training Looks Like

Hopdoddy transformed their weekly “Same Page” newsletter into an engaging, mobile-friendly Opus module that team members complete just like a regular training course.

• Delivered through Opus — so teams get notified and complete it in the flow of work.
• Custom versions for different roles — separate content for managers and hourly team members.
• Trackable and interactive — with engagement metrics and feedback built in.

Training as Communication

While most Opus modules focus on skills, Hopdoddy uses this one for internal communication—a creative format that ensures key messages are actually seen and understood. The Same Page module highlights weekly wins, policy reminders, and upcoming events—framed as structured, scannable training.

Branded, Accessible, and Fun

Each module includes branded graphics, GIFs, and announcements designed to feel like Hopdoddy—not just another HR message. To ensure accessibility, any graphic with text is also written out in the module copy so it can be translated with Opus’s built-in tools.

Built for Feedback and Culture

Team members can respond directly in the module with feedback, comments, or questions. And with content like Team Member of the Week and seasonal shoutouts, the module also becomes a tool for culture-building and recognition.

The Results: Better Visibility, Stronger Culture

Since shifting their internal newsletter into Opus, Hopdoddy has significantly increased team visibility on announcements. Updates that once got lost in inboxes are now seen, completed, and responded to in real time—with the added benefit of tracking and engagement data.

Key Benefits:

• Ensures critical updates reach frontline teams before each shift
• Improves internal communication with trackable engagement
• Builds team culture through recognition and shared wins
• Adapts messaging by role (team member vs. manager)
• Leverages branded, accessible formats to maintain voice and inclusivity

“Now, our announcements feel like part of the job—not just another email. Our teams are more informed, more aligned, and more excited to engage.”

— Kim Evans, Director of Training, Hopdoddy Burger Bar

Kim Evans (Hopdoddy’s Director of Training) ensures that any graphic with text is written out in the body of the screen so that it can be translated. Learn more about Translations best practices.

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Meet Hopdoddy Burger Bar

Hopdoddy is a craft burger chain known for its vibrant culture, from-scratch food, and people-first operations. With locations across the U.S., Hopdoddy pairs innovation with fun to keep teams informed, aligned, and energized—every shift, every week.

See It For Yourself

Scan the QR code below to experience Hopdoddy’s Same Page newsletter module.