How Salt & Straw Launches Seasonal Menu Items with Limited Time Offering Training

A real training format that uses consistent visuals and storytelling to help teams confidently roll out new flavors each month.

Limited Time Offering · LTO Training · Menu Launch Training · Mobile Training

The Problem: Training Teams on Ever-Changing Flavors—Fast

Salt & Straw’s rotating menu of imaginative flavors is a cornerstone of its brand. From savory scoops to nostalgic nods, each Limited Time Offering (LTO) is packed with story, science, and surprise. But with new drops happening every month, training team members to speak the same language—and deliver a consistent guest experience—was becoming a challenge. The team needed a training process that was fast, structured, and fun.

A high-level overview of Salt & Straw's module. Scan the QR code below to see the training for yourself.

Diving into the Module

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What the Training Looks Like

Salt & Straw uses Opus to deliver short, mobile-friendly LTO modules that align with in-person tastings and daily prep routines. Each lesson is:

  • Custom-branded — using Salt & Straw’s unique tone of voice and visual identity.
  • Structured for flow — with thoughtful course breaks that keep the content engaging.
  • Uniformly formatted — so team members know what to expect and retain more, faster.

Consistent Format for Each Flavor

Each flavor screen follows the same visual and informational layout, including the flavor name, story, ingredients, and key talking points. This structure improves recognition and helps team members recall the details when interacting with guests.

Branded Language and Visuals Throughout

The training reflects Salt & Straw’s brand identity—from playful copy to custom visuals—ensuring that trainees absorb more than just the “what.” They learn how to speak about flavors in the same vibrant, imaginative way the brand does.

Built for Flow, Not Fatigue

Even though each LTO module is short, it’s broken into segments that introduce a sense of pacing and progress. These course breaks keep learners engaged, making the content feel more digestible without extending completion time.

Complements In-Person Tastings

This digital training is designed to enhance—not replace—tasting experiences. Team members complete the training as they sample the new flavors, helping them connect the story, ingredients, and taste in one unified learning moment. The result: consistent messaging and confident communication across the board.

The Results — Consistent Messaging Across Every Location

Salt & Straw’s LTO training makes every new flavor drop a seamless, brand-aligned rollout. With bite-sized modules and branded storytelling, team members not only understand what’s in the scoop—they know how to share its story with guests.

Key Benefits:

  • Consistent flavor messaging across all scoop shops
  • Faster, easier training before each LTO launch
  • Improved guest interactions through confident flavor storytelling
  • Higher trainee engagement via multi-sensory learning (taste + training)
  • Maintains brand tone and identity with custom visuals and language

The result? Flavor launches feel cohesive and exciting—whether you’re in Portland or New York. With every LTO module, Salt & Straw reinforces what it does best: connecting people through the magic of ice cream.

See It For Yourself

Scan the QR code below to put yourself in the shoes of an host-in-training at Salt & Straw. Curious about more training examples? View the full collection here.

Why It Works

“This format helps our scoopers feel excited and informed about what’s new. They’re not just memorizing ingredients—they’re telling a story our guests can connect with.” — Ops Leader, Salt & Straw

Salt & Straw’s LTO training isn’t just about flavor facts—it’s about experience. By using custom branding, consistent structure, and multi-sensory reinforcement, this training helps staff bring each new scoop to life with confidence and creativity.

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Meet Salt & Straw

Salt & Straw is a beloved ice cream company known for its handmade, small-batch scoops and out-of-the-box flavor combinations. With locations across the U.S., the brand transforms every new menu into a storytelling opportunity—and trains its team to do the same.