VASA Fitness, a premium fitness brand operating 70+ clubs across eight states, is now using Opus, the training operations platform for multi-unit service businesses. Opus embeds training, task management, AI search, and communications directly into where VASA's 3,700+ frontline employees actually work.

With 335,000+ new members joining last year and continuous club openings, VASA needed operations support that could move as fast as the business while keeping the personalized, premium service that defines the brand consistent across every location. At this growth pace, new programs and service updates need to reach all locations simultaneously—especially to club frontline staff, the role with highest turnover and most direct member impact.

The operations bottleneck

As VASA scaled, its existing training approach began to show natural limits. New hires needed admin support to access the system, which could delay their first day of training. Managers relied on manual reporting from corporate teams to track team progress across locations. And as the company opened new clubs, maintaining consistent service standards required more hands-on coordination. These manual processes took significant time—time VASA's L&D team wanted to invest in building stronger training and supporting club growth.

Operational support built into the shift

Opus gives VASA a complete operations platform built for how club teams actually work. Short, role-specific training modules reach employees on their phones during shifts. When a program launches or protocol changes, materials go live across all locations simultaneously. Managers and teams see identical content, making it faster to reinforce changes on the floor.

Even with consistent training in place, questions still come up during live shifts, and managers need answers in the moment—without leaving the floor or tracking someone down. “Ask Opus” AI search product, trained on VASA's SOPs and brand standards, gives employees and managers instant answers to their questions. With 42% of queries coming from managers, it's become critical for leaders who need to absorb new information quickly while coaching their teams.

"Service consistency is everything in our business. Opus lets us roll out changes across all 70+ clubs at once and trust that every team can deliver the VASA experience our members expect. That's what protects our brand as we grow." — Chris Griebe, COO of VASA Fitness

Fast adoption, immediate results

Within 90 days of deploying Opus, VASA achieved results that signal the platform is embedded in day to day operations:

  • 93% adoption among 3,700+ employees in the first three months, evidence that frontline teams will quickly embrace training that is accessible in the flow of work
  • Based on current usage, Ask Opus is saving an estimated 200+ operational hours per year by giving teams instant answers to real, brand-specific questions — nearly half of which come from managers
  • 97% accuracy score on company-wide membership upsell training—taking, on average, 30 min for team members to complete over two days.

“They’re talking the talk even though they’ve only been in the role for two weeks,” said Alyssa Whitlow, Employee Engagement Manager at VASA. “Now everybody’s using the same verbiage.”

What comes next

VASA is expanding how they use Opus to drive operational consistency. The team plans to deploy Opus task management to hold club teams accountable on routine cleanliness, operations standards, and ongoing development schedules—creating clear accountability and ensuring service quality remains consistent as new clubs open and programs launch.

"VASA is exactly the type of partner we're built to support—a brand with clear standards, ambitious growth targets, and commitment to premium service at every touchpoint," said Rachael Nemeth, CEO and Co-founder of Opus. "We're proud to help VASA keep their teams aligned as they continue to raise the bar on the in-club experience."

About VASA Fitness

VASA Fitness operates 70+ clubs across eight states, offering traditional fitness spaces, premium equipment, studio-style classes, and recovery amenities. With over 335,000 new members joining in the past year, VASA continues to expand while maintaining a personalized, high-quality service that defines the brand. For more information, visit vasafitness.com.

About Opus

Opus is the training operations platform for multi-unit service brands. With training, tasks, and communications in one mobile-first system, Opus builds skills on the job so every team learns fast and delivers consistently. Opus serves fast-growing multi-unit brands like Vasa Fitness, Float Health, Sparkle Dog Grooming, and more. For more information, visit opus.so.