Shamin Hotels, the largest hotel owner in Virginia, has partnered with Opus to power training and operations across its 80+ properties and more than 3,000 team members. Managing four major franchise brands (Hilton, Marriott, Hyatt, and IHG), Shamin set out to unify training, uphold the high standards they're known for, and invest in their people through one platform, giving every brand and property a shared foundation to build upon.

“We've spent nearly five decades building something bigger than a hotel company — we've built careers, communities, and a culture that our people are proud to be part of. Opus gives us the tools to extend that promise to every one of our 3,000+ team members, consistently and at scale. — Neil Amin, CEO of Shamin Hotels 

Four Brands, One Standard to Uphold

Across every Shamin property, associates, managers, and leaders have always been held to a high standard of brand training, with compliance tracked across four separate portals for Hilton, Marriott, Hyatt, and IHG. As Shamin's portfolio expanded to 80+ properties, leadership saw a chance to raise the bar even further. Rather than reconciling reports brand by brand, they wanted a unified view that gives every level of the organization real-time visibility into where their teams stand.

Shamin also saw a chance to elevate how every associate trains, refreshes their skills, and shares best practices across the organization. With a workforce speaking 20 different languages, Shamin wanted every team member to have instant access to the right information in their own language, from their first day through their entire career. Shamin wanted that knowledge within reach for everyone, so whether someone is at the front desk, in housekeeping, or in a leadership role, they have what they need to deliver a seamless guest experience.

One View for Leadership, One Playbook for GMs

With Opus, training lives in one place, giving Shamin's leaders at every level visibility across all 80+ properties without chasing updates across four separate portals. Regional directors, HR business partners, and property leaders can see in real time where a team or individual needs support and step in early, keeping standards high so guests enjoy the same exceptional stay at every Shamin property.

Every associate, from a first-week front desk team member to a ten-year GM, now works from the same operational playbook. Structured recurring checklists turn Shamin’s standards into a repeatable rhythm across every role and every department. When a question comes up — whether at the front desk, in housekeeping, or in sales — Shamin’s 150+ SOPs are searchable on the spot, automatically translated into any of the 20 languages spoken across the team. Training and best-practice refreshers that once required pulling people off the floor now reach every associate on their phone, on their schedule, so service never skips a beat.

“Our GMs are some of the most talented operators in the business, and we want to give them every advantage. Opus puts training, SOPs, and team development in one place — so our leaders can focus on what they do best: taking care of their people and their guests.” — Shannon Flynn, Vice President of Human Resources, Shamin Hotels

Looking Ahead: One Company, One Culture, Endless Career Paths

Shamin is deeply committed to growing the careers of their people, and now they have a system to do it at scale. Many of the leaders running Shamin today started on the front lines, and that path from associate to executive is something Shamin has built deliberately over decades. With Opus, every team member across Operations, Sales, and Administration can see where their career can go and what it takes to get there. For Shamin, that means developing the next generation of general managers who run their properties, and growing leaders who go on to shape the wider company. The result is a deep bench of experienced leaders who already understand the culture, the standards, and the people. The brand on the building says Hilton or Marriott, but the company every team member is part of is Shamin.

"Shamin's leadership has a clear vision for building one company culture across four brands and 80+ properties. What stands out is how seriously they take development — they want every team member to see a path forward, not just a job. Opus gives their people one place to learn, grow, and build a career with Shamin.” — Rachael Nemeth, CEO and Co-founder of Opus

About Shamin Hotels

Founded in 1978, Shamin Hotels is the largest hotel owner and operator in Virginia, with 80+ properties across five states under Hilton, Marriott, Hyatt, and IHG flags. Headquartered in Richmond, VA, Shamin has 3,000+ team members serving more than two million guests each year. For more information, visit shaminhotels.com.

About Opus

Opus is the training operations platform for hospitality brands, combining training, tasks, and knowledge management in one mobile-first platform. Helping hundreds of franchise and hospitality brands scale and hold service standards consistent across every location. Learn more at opus.so.

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